Emerald Digital Media Limited (EDM) was incorporated in March 2008 as Public Limited Company Promoted by Mr Hirji Kanji Patel and Mr Vishal Bhagat. Company is promoted by experienced promoters and associates having vast experience and knowledge in Media  and computer and entertainment software industry.

Company’s registered and corporate office is at 503, Morya Estate, Lokhandwala Complex, Andheri West, Mumbai. Entire management, software developments, marketing, accounting and training will be carried out at the corporate office.  This office is fully furnished and well equipped to kick start most of above activities.  The Company also has premises at 61 Sunville Appt, Link Road, Malad West, Mumbai to facilitate project planning and product research and development.

EDM Limited provides a complete solution to global commercial and home entertainment industry. The Company focuses on masses by addressing the home segment with its unique service offerings via its revolutionary self-developed auto-real-cartoon conversion software and state-of-the-art portal. The portal address everyman needs in the field of entertainment including self portrayal and “direct anywhere-anytime” casting on an electronic platform for the benefit of film, TV serial and reality show makers. The Company’s current infrastructure is also catering for promotion and training of artists or artists-to-be, directors and creative personnel in manner that offerings become unique and far ahead of any competition that exist in the market today.

EDM proposes to offer the following under one banner:

 

• Specialist software development – Real to Animation conversion
• Software development – Media and home entertainment portal starting with first of its kind direct casting portal – www.jalwah.com
• Artist training and film making institutes
• Event management
• Production Division to primarily focus on TV Commercial and print ad making
• Games development and training and service
• Animation studio
• Global marketing and distribution of films and albums.

Company has been promoted by technocrats and professionals having vast experience in marketing and development of specialist software including industry unique portal, gaming and auto-animation software for the home and entertainment segments.  Amongst several software activities within the project the Company plans to install, via strategic and technical tie-ups, audition and portfolio shoot studios and acting and film making academy/institutes across the country to serve as total solution providers for the artists and to-be-artists with integrated professional training centers.  

The Company has already commenced implementation of its plans with launches of;

 

• shoot studio (offering professional portfolio and auditioning services)

• The direct-casting portal - www.jalwah.com as a by-product of the main company portal.
• Acting and film making academy from its Mumbai offices via a strategic tie-up with Mumbai Film Academy.  
• Production division for making of TV Serial
• Production division for making of TV Commercials, Documentaries and Print Ads via strategic tie-up with Jokers Films pvt Limited
• Event Management Division

 

All of above activities have progressed adequately and are in line with their planned growth. These will fulfill company’s goal of providing a one-stop-solution from Ad making, casting, training, portfolio making to placement.

The promoters and the technical team of the Company has conceptualize and planned to develop revolutionary computer software to auto-convert real to animated hone-video, film or movie.  Management is assisted by team of technical associates from relevant segments to provide unique solution to the media industry.

With this view and business plan in mind, management has already developed a revolutionary portal based concept called JALWAH, to organize the current disorganized bollywood industry by way of an ingeniously conceptualized portal of tomorrow’s world.  The JALWAH portal is already live and since launch, it has received immense response. JALWAH has excellent potentials of healthy returns from annual subscriptions, artist and technician placements, advertisements and uploads.  The Company has already commenced JALWAH’s mass awareness campaign via press articles, TV coverage, Miss Mumbai 2009 contest and Mumbai inter-college talent hunt events.  The Company is also promoting the JALWAH brand via its owned JALWAH branded motor vehicle which it uses to transport artists to and from auditions across the Mumbai city – a service which is to be offered in all relevant cities throughout the country. The Company plans to integrate JALWAH together with its auto-real-cartoon converting software into the Company main portal consisting of community chatting, FREE film on demand, offer of global marketing platform for third-party entertainment products, etc, to further enhance Company’s revenue stream.

 The Company plans to incorporate the following feature within its final portal;

• self marketing and recruiting of artists and technicians
• to provide a direct marketing platform for the emerging artists and technicians of today and tomorrow
• self distribution of titles
• to provide production houses a direct global distribution platform to sell and market their work
• Community chatting
• For features awareness and to influence high volume of subscribers
• Music on demand
• Film on demand 
• FREE Film on demand
• On-line viewing with revenue for Company and title owner to be collected from other means
• Net Shopping
• Sales Commission driven
• Auctioning
• Auctioning of titles and other products
• Advertising